How do you transmit deep love of the outdoors & the commitment to community of a financial institution?
In this case it was all about a very limited color palette, emotive photography focused on outdoor life & copy that really brought home the unique feeling of their community.
Because the color palette was so limited, it was important to create range in the textures. From the rough texture of the logo, the transparent & opaque copy containers, to the reclaimed wood in the merchandising.
Floating the logo really worked for this brand. It felt very true to the brand's identity & helped further describe their laid back nature.
