I love digital videos because there are always new and fresh ways to share a visual story on social media, in the kiosk line, on monitors at a companies event, the sky seems to be the limit for creativity in short form digital videos.
This set of digital messaging clips was created to showcase products, highlight community involvement & in some cases tie into ONGOING broadcast and print campaigns.
The clips were designed to be shown as part of OnPoints branch merchandising, they were meant to be watched by while in cue as a way to cross-sell and inform their members.
Concept, Design & Creative Direction