As part of the Homepage Content Strategy team. I reviewed and approved marketing campaigns featured on Amazon's homepage. Campaigns including Amazon Prime, Amazon Fashion, WholeFoods Market, Amazon Prime Video, as well as external partnerships. These ATF homepage campaigns have roughly as many eyes on them as a Superbowl commercial every two weeks.
My role also included defining and scaling world wide homepage visual standards, creating templates and style guides for marketing placements, creating and scaling event style guides (ex. holiday shopping, Prime Day), and collaborating on editorial content launches.
I created templates and style guides to be used globally during events like Holiday and Prime day. The style guides focused on guidelines for the visual shown in all of the different types cards featured on the homepage - to ensure a global standard cohesive look on the homepage that reflected and held true to the event.
As part of my review and approval process I worked with different teams within Amazon to create a ATF homepage banner style that best worked for their particular product and needs as well as the particular UX requirements of the Amazon homepage. This included photography, illustration, and video.
